Thursday 24 October 2013

Value of Choosing a Perfect Domain Name in Any Business

The presence of Internet has brought many major changes in our life and society. Today most of the people use the Internet to communicate, gather information and doing sale purchase. Therefore, today it is essential for businessmen have an online presence if they want to expand their business and make profits. In fact every organization needs an online presence irrespective of what kind of business they are doing.

Having an eye-catchy website equipped with all essential and innovative features in not enough, your website's domain name should reflect your business and its work. If the name is relevant customers can able to judge what type of business and services you are providing. 

Domain name is the name of the website with which users access it. This name converts a long list of numeric IP addresses into English like characters so that users remember it and conveniently use it. It's up to you how much you can make your domain name effective and attractive.

Here are some key points describe which help you make your domain name relevant and most effective.

Make it easy and unforgettable 

People do not like to remember the things that look difficult and boring. If the domain name is tough to remember, it will force the visitors to redirect to other similar sites. Try to keep your name simple and easy to spell.

Also, try to make your website's name  interesting so that it will gain organic traffic. However, it doesn’t mean that you can add irrelevant keywords in the name of your site.

Use prominent keywords in the domain name

Every business has some prominent keywords that are more enough to describe its work, services and brands. Adding these major keywords in the website's name will support your site in getting organic traffic as people type simple and relevant keywords while searching. For example, if you are running food and catering business, you can add words like-  cater, food, culinary, party, events in your domain name.

Try to register for the .com

Most of the major search engines give first priority to .com extension. Google and many others take it as a default. When user type a website name without including top level extension, the Google consider it as a .com and if your site does not have .com extension, it may loss some of the organic visits.

It is always better to take assistance from any well known domain registration company who can suggest you best name according to your business needs. India internet, is a reputed domain registration provider in Delhi who can assist you in selecting the best domain name easily and within your budget.

2 comments:

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